Audience Demographics
Vital Stats: Who are Stucount and Workount buyers?
Our members—and your prospective new customers!—hail from across the U.S. and Canada and represent men and women across a range of ages with discretionary income to spare. The charts below summarize our data; please click here for more general demographic details about the student and professional populations we serve.
AGEStucount
Workount
Both Gen-Yers and Gen-Xers, are online, looking for new ways to find deals.
GENDERStucount
Workount
The gender tends to be evenly distributed.
DISCRETIONARY SPENDINGStucount
Typically, a student spends $2,900 in school-year in above.
Workount
Typically, working professionals spend $9,600 (and more) per year on the above
INCOME
Stucount
Students have lower income and are always looking for discounts.
Workount
Working professionals have more money to try new products and services ("deals").