Audience Demographics

Vital Stats: Who are Stucount and Workount buyers?

Our members—and your prospective new customers!—hail from across the U.S. and Canada and represent men and women across a range of ages with discretionary income to spare. The charts below summarize our data; please click here for more general demographic details about the student and professional populations we serve.

AGE
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Stucount
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Workount

Both Gen-Yers and Gen-Xers, are online, looking for new ways to find deals.

GENDER
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Stucount
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Workount

The gender tends to be evenly distributed.

DISCRETIONARY SPENDING
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Stucount

Typically, a student spends $2,900 in school-year in above.

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Workount

Typically, working professionals spend $9,600 (and more) per year on the above

INCOME
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Stucount

Students have lower income and are always looking for discounts.

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Workount

Working professionals have more money to try new products and services ("deals").

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I AM INTERESTED - LET'S GET STARTED:
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